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Fire door industry emerging marketing tools
Release time:
2016-12-23
Interpretation of traditional marketing tools can not be completely new marketing tools instead of brand never fall. Fire door companies are mixed, and some copycat brands are also mixed. Consumers cannot easily make their own purchase decisions for hundreds of brands. This situation for the fire door enterprises, has been commonplace. The development of domestic fire door enterprises has been for many years, but there has not been a brand that can occupy the highest point, with Coca-Cola in the beverage, mobile Unicom in the communications industry as the leading position. On the one hand, it is related to the Chinese people's perception of the brand still lagging behind the Western business culture; on the other hand, as a customized product, consumers will not pay too much attention to the growth of these fire door brands in their daily lives.
Interpretation of traditional marketing tools can not be completely new marketing tools instead of brand never fall. Fire door companies are mixed, and some copycat brands are also mixed. Consumers cannot easily make their own purchase decisions for hundreds of brands. This situation for the fire door enterprises, has been commonplace. The development of domestic fire door enterprises has been for many years, but there has not been a brand that can occupy the highest point, with Coca-Cola in the beverage, mobile Unicom in the communications industry as the leading position. On the one hand, it is related to the Chinese people's perception of the brand still lagging behind the Western business culture; on the other hand, as a customized product, consumers will not pay too much attention to the growth of these fire door brands in their daily lives.
With the passage of time, the once hot fire door market began to return to the right track, and the days of investing in the fire door market to get rich overnight are gone. The cost of fire door enterprises has increased sharply, and the organization has expanded. More and more enterprises have felt the tremendous pressure of continuous growth, and the performance of dealers has also dropped significantly. The "Golden Nine and Silver Ten" traditional consumption season has arrived. If you want to increase the sales of fire doors to as hot as summer, fire door companies need to spend some time. Second, emphasize teamwork. Fire door guide must cooperate with the designer tacit understanding. Different from finished furniture, the sales of customized fire doors is a very professional and technical job, because customized furniture cannot present the actual effect like finished fire doors, and consumers must be assisted to complete the imagination from raw materials to effect. Therefore, the active sales awareness of customized fire doors and the training of customized fire door industry knowledge, product knowledge and decoration knowledge must be strengthened.
In the preliminary stage, when shopping guides and store designers are relatively lack of systematic professional training, what needs to be emphasized is the awareness and ability of teamwork. Therefore, in the preliminary training, one is to strengthen the relevant basic knowledge training. The second is to strengthen the tacit understanding between shopping guides and designers through repeated drills, change the past "promotion" image, play the professional card of "design", and give customers the expert shopping guide image of "home consultant. Section of Innovation
The traditional fire door marketing means is to carry out a large number of advertising bombing in the media, or with the celebrity effect, door-to-door sales and other strengthening means, and rely on strict sales channels to attract the attention of consumers. These methods, whether it is the cost of fire doors or consumer satisfaction, there are no small defects. In the future, personnel marketing, market research, advertising promotion, distribution agents and other traditional marketing methods, will be combined with network marketing, and make full use of online resources, the formation of the lowest cost input to obtain the largest market sales of emerging fire door marketing model.
Many doors and windows can play an energy-saving role in buildings, but the production of doors and windows materials has high energy consumption, high consumption and high pollution. For example, the familiar broken bridge aluminum alloy, Low-E glass windows, etc., are not green in the selection of profiles. Compared with aluminum-plastic co-extruded profiles and aluminum-plastic co-extruded profiles with the same performance, the amount of aluminum alloy used for aluminum-plastic co-extruded profiles per unit window area is 2-3 times higher than that of aluminum-plastic co-extruded windows, and the energy consumption per unit window area is 1.3 times that of aluminum-plastic co-extruded windows. However, the coating process of energy-saving glass will consume a large amount of water and electricity and industrial dust in the production process.
Green doors and windows do not save energy
The production process of green door and window materials is energy-saving and consumption-reducing, but the energy-saving effect is relatively poor. Such as single-layer glass plastic windows, there is no emphasis on comprehensive performance, including green profiles, green glass, the whole window climate adaptability.
Green energy-saving doors and windows are not safe
It cannot be denied that due to factors such as technology and cost, the energy-saving doors and windows produced by some enterprises have the problems of low strength, large deformation, and poor durability, and cannot be used in high-rise buildings.
Industry insiders said that composite doors and windows will become the mainstream of green energy-saving doors and windows. One of the main technologies used in composite doors and windows is composite co-extrusion profile technology, which can meet the requirements of green, energy saving and safety performance to the greatest extent. Therefore, the current aluminum-plastic co-extrusion profile window, gradually replace the broken bridge aluminum profile window, a comprehensive replacement of the traditional plastic window, plastic steel window is an inevitable trend. In addition, the manufacturing technology of composite glass can adapt to seasonal changes, day and night changes, and the sunshade and light transmission performance can be adjusted, which is one of the technological development trends in energy-saving doors and windows in the future.
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